What you get: A monthly report on lead cost and the quality of what came back.

Social does not buy intent the way search does, so it is judged differently: audience first, then creative, then the cost and quality of what comes back. Retargeting is only switched on once there is enough data to make it honest rather than wasteful.

What it covers

Facebook and Instagram campaign setup and structure
Audience selection and segmentation
Tracking and retargeting once the data supports it
Ad testing and ongoing optimisation
Lead cost and result-quality monitoring
Monthly reporting

Who it is for

Travel brands with strong visuals and no paid distribution
Companies testing a new destination or season
Advertisers whose lead quality has dropped