What you get: 8–15 articles a month, at least 20 existing pages optimised, and a monthly report.

Medical search is unusually unforgiving: the queries are specific, the intent is urgent, and the pages have to be trustworthy enough that a person acts on them. Five of my twenty-one measured projects are in this sector — a paediatrician, an eye doctor, an oncology and liver surgeon, a women's health and IVF centre, and a multi-specialty clinic group. The pattern that works is condition pages and doctor pages built properly, not a blog.

What it covers

Condition and treatment page architecture
Doctor and clinic profile pages
Local search for a clinic with one or several branches
Structured data appropriate to medical content

Who it is for

Individual doctors building a practice
Clinics and medical centres
Specialist and multi-branch groups

Proof

5 measured healthcare projects
86.9K clicks · best in sector