Blog
Notes on search, AI and tourism
SEO for Google, Bing and AI search, experiments on real sites, and the work behind them — written by Mahmoud Barakat.
Talks & Training
How tourists find Egypt online — notes from my MSA University talk
How tourists search for Egypt, how they find tour companies online, and what that means for marketing and jobs. Notes from my MSA talk.
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Research
What goes wrong for tourists in Egypt: 7,771 reviews and posts, coded and counted
I coded 7,771 tourist reviews and posts about Egypt. With a tour company, the top complaint is not price: it is reliability and support.
Guides
What is GEO, and how is it different from SEO?
Search engines now answer questions instead of only listing links. GEO is the work of getting your pages cited inside those answers.