My story

From Spanish literature to search

Digital Marketing & AI Transformation Consultant

I started with a language, not with marketing. I studied Spanish Language and Literature at Cairo University, graduating in 2017, and interned at the Spanish Embassy in Cairo that year.

In 2018 I moved into digital marketing at Memphis Tours, an international travel agency, and stayed until 2020. From 2021 to 2022 I was SEO Team Leader at Be Group, leading SEO for client accounts and training the team.

In 2023 I finished a master's at Universidad de Granada in Technologies for Marketing Research & Marketing, and worked as Chief Analytics & SEO Officer at CleanMove, a removals company serving the Spanish market. Since 2025 I have been Head of Operations at SEO 4 ALL.

Alongside that work I teach and speak: a tourism digital marketing course for IOETI, a session at MSA University, and World Book Day at Instituto Cervantes in Cairo.

Today I work as a Digital Marketing & AI Transformation Consultant. So far that means 21 measured client projects, 11 travel sites built for clients across four languages, and travel technology products still in progress.

Thesis presentation, Universidad de Granada

Mahmoud Barakat at the podium, Instituto Cervantes Cairo — Thesis presentation, Universidad de Granada

How I work

Numbers you can check

Every report comes straight from Google Search Console, the same account you can log into yourself. No "happy clients" count, no skill percentages.

Diagnose before building

An audit comes first: a document ordered by what moves the number soonest, before any decision to rebuild.

Structure over volume

Volume without structure rarely moves the number. What gets written has to match what people actually search for.

Each language is a market

Each language gets its own keyword research and its own pages, not a translated copy of the same page.

What you pay for stays yours

The site, the content and the accounts stay yours from day one.

Work history

2025 —
SEO 4 ALLHead of Operations
Operations and SEO delivery across client accounts.
2023
CleanMove, SpainChief Analytics & SEO Officer
Analytics and SEO strategy for a removals company serving the Spanish market.
2021 – 2022
Be GroupSEO Team Leader
Led SEO for client accounts and trained the team in SEO.
2018 – 2020
Memphis ToursDigital Marketing Expert
Digital marketing for an international travel agency.
2017
Spanish Embassy, CairoInternship

Languages

Arabic: nativeSpanish: proficientEnglish: very goodPortuguese: good

What I am building

Travel technology in progress. These are not finished products.

In development

Hotel House

A cloud PMS for hotels: inventory, reservations, rates and a booking engine, with a channel-manager sync layer.

Prototype

Reverse Travel

Travellers submit a trip request; agencies respond with comparable offers.

Concept / design

Tour Guide Marketplace

A platform connecting independent tour guides directly with travellers.

Tell me the site and the market.

You get a scoped proposal back, not a price list.

Send it on WhatsApp