Twenty-one client projects, measured

Healthcare

Medical search is unusually unforgiving. The queries are specific, the intent is often urgent, and the page has to be trustworthy enough that a person acts on it. Condition pages and doctor pages carry this sector — a blog rarely does.

E-commerce

Product search splits into category, attribute and brand queries, and most stores only build for one of the three. Category and filter pages are where the volume sits; individual product pages rarely carry a store on their own.

Education

Course search is comparison-heavy: people look for a subject, then a format, then a price or a provider. Winning it means having a page at each step, and being legible to someone who has not decided yet.

Travel

A traveller searches a destination, then a duration, then a month, then a price band. The site needs a page waiting at each of those steps — most travel sites have a strong homepage and very little underneath it.

Non-profit

Donation search is seasonal and cause-led, and trust signals matter more than in almost any other sector. Traffic peaks are predictable, which means the pages have to be ready before the season, not during it.

Mobility

Car rental is one of the most competitive verticals there is, dominated by aggregators with far larger budgets. Gains here come from location and long-tail pages rather than from head terms.

Eleven travel sites I built for clients

Built end to end for clients: structure, content and search, across four languages.

iegypttours.comEnglish

The flagship English site — tours, day trips, Nile cruises and an interactive trip planner.

crucerosporelnilo.esEspañol

Spanish market, localized slugs and content rather than a translated copy.

viaggiinegitto.itItaliano

Italian market, with a Red Sea section the other language versions do not have.

viagemparaoegito.comPortuguês

Portuguese market, built for Brazilian and Portuguese travellers.

toursaegipto.esEspañol

A second Spanish property targeting a different set of queries.

egypttravelagency.comEnglish

English agency site with its own admin and content pipeline.

viajesaegipto.mxEspañol · MX

Mexican Spanish — a separate market from Spain, with different search behaviour.

egypttourpackages.usEnglish · US

United States market, packages-led.

weegypttours.comEnglish

Private tours and Nile cruises for the English market, built on the same engine as the rest.

nilerivercruise.usEnglish · US

Nile cruises for American travellers — every sailing shows a real per-person price and what it covers.

immerseegypt.comEnglish

Tailor-made journeys for travellers and trade partners.

The evidence

Screenshots straight from the accounts. Property names are blurred; the figures above each image are read from it.

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