Google Ads
Campaign management aimed at enquiries and the cost of acquiring them, not at impressions.
What you get: A monthly report on performance, leads and what each lead cost.
Search buys intent, so the whole account is built around what a traveller is actually trying to do. That means keyword research before structure, structure before copy, and conversion tracking before anything is judged — because a campaign without tracking cannot be optimised, only guessed at.
What it covers
- Campaign planning and keyword research
- Campaign and ad group structure
- Ad copy and message testing
- Conversion tracking set up or reviewed
- Negative keywords and traffic quality control
- Budget, bidding and ongoing optimisation
- Monthly reporting on performance, leads and cost
Who it is for
- Companies that need enquiries before SEO compounds
- Advertisers spending without conversion tracking in place
- Anyone who cannot say what a lead currently costs them
Proof
- Google Ads course, Google Academy