Landing pages & conversion
Pages built to turn the visit into an enquiry, not only to rank.
Ranking is only half the job. A page can hold position one and still send nothing to the inbox. This covers the page structure, the offer, the form, and where the enquiry goes afterwards — because a lead that lands somewhere nobody checks is the same as no lead.
What it covers
- Landing page structure and offer
- Form design and field discipline
- Enquiry routing and follow-up path
- Measurement of enquiries, not just sessions
Who it is for
- Sites with traffic but few enquiries
- Businesses running paid traffic to weak pages
- Anyone who cannot say how many leads last month came from search
Proof
- Lead routing built across 11 sites