Content strategy & systems
A content system rather than a pile of articles: clusters, intent, briefs, internal linking and QA.
What you get: 8–15 articles a month, written to a brief and checked before they go live.
Publishing more articles is not a content strategy. A system means each piece has a job, sits in a cluster, links to the pages that need help, and is checked before it goes live. The check matters more than people expect — an unchecked article can quietly contradict a page you already rank with.
What it covers
- Topic clusters mapped to real search demand
- Briefs a writer can work from without guessing
- Internal linking rules applied per piece
- A QA pass before anything is published
Who it is for
- Sites publishing regularly with nothing to show for it
- Teams with writers but no brief system
- Businesses entering a new language or market
Proof
- 4 languages
- 11 content pipelines